Commercials

What is the deal with commercials these days?  I mean is anything fair game?!!!  We were recently watching the College BCS championship football game when it was on and I swear the first two sets of commercials were for horror movies coming out.  This is at like 5:30 in the evening, kids are around, and watching, after all it is an exciting game to watch.  I didn't think I'd be giving them nightmares by letting them watch a football game!  And have you seen the horror trailers?  They are not mellow, and the music and screaming instantly make the kids look at the TV.  Whatever happened to filtering the content of such things during the hours children are watching?  And sure football isn't a children's show, but it's a family show.  All I have to say is thank you to DVR, for the ability to pause the game for a bit and then we can fast forward through all commercials.  This isn't even covering the commercials advertising underwear and erectile dysfunction- can't wait for the kids to ask me what that means.